How to Use ChatGPT to Differentiate Your Product or Service

How to find product positioning to differentiate your product or service using ChatGPT.

How to Use ChatGPT to Differentiate Your Product or Service

Video Summary

In this video, I talk about product positioning and differentiation using ChatGPT. I demonstrate how ChatGPT can be utilized to generate ideas and provide two real-life examples of how it can be used to differentiate a dating app and a coffee shop.

I emphasize the significance of creating a product or service that stands out in a competitive market and bring attention to the idea of a Purple Cow effect, meaning creating something that is different but familiar.

Throughout the video, I guide you on how to use ChatGPT to build a unique marketing plan for their business. I encourage entrepreneurs to have a conversation with ChatGPT and use its suggestions to differentiate their product or service.

Further Reading

What Is Product Positioning? Definition and Guide
Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Learn more.
The Product Positioning Sprint | Section4
Learn to define what makes your products the best in the world.